What it covers
Podcast learning is real learning, and it is also the format most easily overstated. A conversation is not automatically CPD.
We accredit audio and video podcasts where the learning is structured, the outcomes are stated, and there is something that evidences the listener engaged with them rather than simply pressing play.
What we assess
Assessment is against the CPD Accreditation Standards. For this format, the assessor looks specifically at:
- Stated outcomes for the episode or series, not just a topic.
- A reflective or assessment element, which for podcasts is usually a short set of questions tied to the outcomes.
- The credit value against actual runtime, excluding advertising and trailers.
- How listeners are identified well enough to be issued a certificate.
- Editorial independence where an episode has a sponsor or a guest with a commercial interest.
Credits
Podcast credits are commonly stated in minutes, because episodes rarely run to whole hours.
Credits reflect learning time, not elapsed time. That is why an accredited full day event often states fewer hours than the length of the day.
What you receive
- A unique accreditation reference for the episode or series.
- Certificates for listeners, with CPD minutes recorded.
- A register entry, so a listener's employer can verify what was accredited.
- Recognition of a format many CPD schemes still refuse to count.
What it does not cover
Accreditation applies to the episodes assessed. Adding episodes to an accredited series is a material change and is reported before publication.
How to apply
Register your organisation first, which is free, then submit this activity for assessment. See fees and timelines for what the assessment stage costs.