What it covers
An edutorial is written learning: an article, a guide or a series in a publication, where the intent is to teach rather than to inform or to sell.
This is the format with the thinnest line between learning and marketing, so the assessment pays particular attention to who wrote it and why.
What we assess
Assessment is against the CPD Accreditation Standards. For this format, the assessor looks specifically at:
- Whether the piece has teachable outcomes rather than a subject heading.
- The reflective questions or self check that evidences the reader engaged with the outcomes.
- Reading time against the stated credit, measured rather than estimated.
- Authorship and any commercial interest, disclosed to the reader.
- Whether the content is reviewed, and how often, since written learning ages quietly.
Credits
Edutorial credits are stated in minutes of reading and reflection time.
Credits reflect learning time, not elapsed time. That is why an accredited full day event often states fewer hours than the length of the day.
What you receive
- CPD minutes readers can claim and record.
- A reference and register entry for the publication or series.
- A QR code or reference readers use to obtain a certificate.
- A quality signal that separates the piece from sponsored content.
What it does not cover
Accreditation covers the pieces assessed. A rolling publication is normally accredited series by series, with a review point rather than open ended.
How to apply
Register your organisation first, which is free, then submit this activity for assessment. See fees and timelines for what the assessment stage costs.